Break down a page before you rewrite or refresh it.
Use live structural, quality, and competitor signals to understand what a page is doing well, where it falls short, and what the next move should be.
Select a project to enable saved history. You can still run one-off analyses.
Follow-on actions
Keep the same analysis context as you move into refresh planning or internal link execution.
About this tool
Content Analysis
Break a page down against the pages already winning its query — E-E-A-T scores, evidence audit, and the specific gaps to close.
Rewriting a page without diagnosing it first is guesswork. Content Analysis fetches a live URL, resolves the query it is actually competing for, pulls the pages currently ranking for that query, and scores your page against them. You get Experience, Expertise, Authority, and Trust broken out separately, an audit of the evidence the page does and does not provide, depth and effort measurements, and a prioritised checklist of what to change before you touch a word.
How it works
- 1
Fetch and read the live page
The page is retrieved and parsed the way a search engine sees it — structure, headings, metadata, and body content — so the analysis reflects what is actually published rather than a draft or a cached copy.
- 2
Resolve the competing query
The primary keyword the page realistically competes for is identified, then the live SERP for that query is pulled, so the comparison is against the pages you are genuinely up against rather than an abstract standard.
- 3
Score E-E-A-T separately
Experience, Expertise, Authority, and Trust are assessed as distinct dimensions with an evidence audit behind them, because a page can be technically authoritative while showing no first-hand experience — and the fix for each is completely different.
- 4
Measure depth against the competition
Content depth, on-page thresholds, and signal coherence are compared with the ranking set, surfacing where competitors cover subtopics, answer questions, or show evidence that your page skips.
- 5
Get a prioritised action plan
Findings become an ordered improvement checklist and a competitive action plan, so the output is a specific set of edits ranked by impact rather than a score you have to interpret. Analyses run in the background and are saved to project history.
Who uses this
- Editors deciding whether a page needs a rewrite, a refresh, or nothing at all.
- SEO teams diagnosing why a well-optimised page still sits below weaker-looking competitors.
- Content managers enforcing a consistent E-E-A-T standard across a large library.
- Agencies evidencing to a client exactly which quality signals a page is missing.
- Writers who want a concrete brief for improving an existing article, not vague feedback.
- YMYL publishers checking that trust and expertise signals are visible on the page itself.
Frequently asked questions
What is E-E-A-T, and why score the four parts separately?+
E-E-A-T is Experience, Expertise, Authoritativeness, and Trust — the quality framework in Google's Search Quality Rater Guidelines. Scoring them separately matters because the remedies differ completely: weak Experience is fixed by adding first-hand testing, original imagery, or specifics only a practitioner would know; weak Trust is fixed with sourcing, transparency, and author accountability. One blended quality score tells you something is wrong but not which team needs to act.
What does a content analysis cost?+
There is no subscription. One page analysis costs 82 credits, and you are only charged when a run produces a result — a failed run returns the hold automatically. The 500 credits you get on signup cover 6 runs. Credits do not expire.
How is this different from an on-page SEO checker?+
On-page checkers grade a page against fixed rules — keyword in the title, length above a threshold, headings present. Content Analysis grades it against the pages actually ranking for its query, which is the standard that decides results. It also assesses whether the page demonstrates real experience and evidence, which rule-based checkers cannot measure.
Does it just tell me to write more words?+
No. Depth is measured by the subtopics, questions, and evidence the ranking set covers, not raw length. If competitors are winning with shorter, more specific pages, the recommendation reflects that. Adding words without adding substance is exactly the failure mode this analysis is designed to catch.
How long does an analysis take?+
It runs a multi-stage pipeline — fetch, keyword resolution, live SERP retrieval, competitive comparison, and AI scoring — so it takes noticeably longer than a simple crawl. It runs as a background job: you can navigate away or close the tab, and the finished analysis is waiting when you return.
Can I analyse a competitor's page instead of my own?+
Yes. Any public URL can be analysed, which makes it a fast way to work out precisely why a competitor outranks you — where their evidence, depth, and trust signals are stronger — and to turn that into a specific plan for your own page.
What do I do with the result?+
Work the improvement checklist top-down; it is ordered by impact. If the page needs a rebuild rather than edits, hand the findings to Content Brief to generate a production-ready spec. If it is fundamentally sound but ageing, Content Refresh tracks it against SERP leaders over time.
Is the page content stored?+
Analyses run inside a project are saved to that project's history so you can compare a page before and after a rewrite and evidence the improvement. History is scoped to the project owner, and the tool only ever reads public pages — it never modifies the page it analyses.
Related
Content Brief →
Turn the findings into a production-ready brief with structure, headings, and quality gates.
Content Refresh →
Track existing pages against SERP leaders with signal-by-signal gap analysis.
Site Audit →
Free audit covering technical, on-page, performance, mobile, security, and E-E-A-T signals.
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