Find the content decay costing you positions, and fix it
Paste a live URL, benchmark it against the ranking set, and move straight into a refresh strategy and draft without leaving the page.
Saved refresh history
Your first saved refresh job will appear here
Run the analysis above, generate the draft, and save it to the current project to create a reusable refresh history.
About this tool
Content Refresh Tool
Find out exactly which signals slipped behind the current SERP leaders — and get versioned recommendations you can track.
Pages rarely fall out of the rankings overnight. They drift: competitors publish deeper coverage, the SERP intent shifts, evidence goes stale. Content Refresh compares a published page against the pages currently leading its query, signal by signal, and returns specific optimisation recommendations rather than a generic "update this post" nudge. Recommendations are versioned and saved, so you can see what you changed, when, and whether it worked.
How it works
- 1
Point it at a published page
Supply the URL of an existing page, optionally with the keyword you want it to hold. The page is fetched live so the comparison reflects what is published today, not what you remember writing.
- 2
Resolve the target query and its leaders
The query the page competes for is resolved, then the current top-ranking pages for it are pulled — the benchmark that actually matters, and one that may look very different from when the page was first published.
- 3
Compare signal by signal
Rather than one score, the page is compared against the leaders across individual signals — coverage, depth, structure, evidence, and quality markers — so you can see precisely where the gap opened rather than guessing.
- 4
Get concrete recommendations
Each gap becomes a specific, actionable optimisation instruction: the sections to add, the questions to answer, the evidence to supply. The output is an edit list, not an abstract score to interpret.
- 5
Version and track
Refresh runs are saved with their recommendations, so a page accumulates a history. You can see what was recommended, what you actually shipped, and how the page performed afterwards.
Who uses this
- Content teams running a quarterly refresh cycle across an ageing library.
- SEOs recovering pages that lost positions after a competitor published something better.
- Editors deciding which older posts justify investment and which should be consolidated.
- Agencies proving refresh work is data-driven rather than arbitrary.
- Publishers keeping evergreen guides genuinely current instead of just changing the date.
- Anyone with a large back catalogue and no objective way to triage it.
Frequently asked questions
How is Content Refresh different from Content Analysis?+
Content Analysis is a deep one-off diagnosis of a page: full E-E-A-T scoring, evidence audit, and a competitive action plan — the right tool when deciding whether to rewrite. Content Refresh is the ongoing comparison against current SERP leaders, focused on the specific signals that have drifted, with versioned recommendations so a page can be tracked across refresh cycles.
What does a content refresh cost?+
There is no subscription. One refresh plan costs 103 credits, and you are only charged when a run produces a result — a failed run returns the hold automatically. The 500 credits you get on signup cover 4 runs. Credits do not expire.
Why does content decay in the first place?+
Usually not because the page got worse, but because the standard rose. Competitors publish more thorough coverage, the SERP shifts toward a different intent, examples and statistics age out, or the page stops matching the way people phrase the query. Because the cause differs each time, the fix does too — which is why a signal-by-signal comparison beats a generic refresh checklist.
Does "refresh" just mean changing the publish date?+
No, and doing that alone tends to backfire. The recommendations are substantive: the coverage to add, the questions now being asked that the page does not answer, the evidence to update, the structural changes that match current intent. The date should change because the content genuinely did.
How do I choose which pages to refresh first?+
Start with pages that already have authority and are close to a meaningful position — pages sitting just off page one usually return more from a refresh than anything else in a library. If you want one ranked queue across every tool rather than a per-page judgement, the Priorities view scores actions by impact, confidence, and ease.
What does "versioned recommendations" mean in practice?+
Every refresh run is stored rather than overwritten. You keep a record of what was recommended and when, which lets you compare successive runs on the same page, confirm whether the last round of edits closed the gaps, and show a client or stakeholder exactly what changed and why.
Can I refresh a page targeting a different keyword than it currently ranks for?+
Yes. You can specify the target keyword you want the page to hold, and the comparison is run against the leaders for that query. This is useful when a page is ranking for something adjacent to what you intended and you want to steer it back on target.
How long does a refresh analysis take?+
It fetches the page, resolves the query, pulls the live competitive set, and runs the gap analysis, so it takes longer than a simple crawl. It runs server-side with your results saved to the project, so you can move on and come back to the finished output.
Related
Content Analysis →
Deep E-E-A-T diagnosis of a single page against the pages ranking for its query.
Content Brief →
When a page needs rebuilding rather than editing, generate a production-ready spec.
Priorities →
One ICE-scored queue combining actions from every tool, so refresh work is ranked against everything else.
Learn: Briefing writers for non-commodity content →
Editorial guide on building content competitors and AI search cannot easily replace.