Find the internal links your site is missing
Deep-crawl your site to map every internal link, find the highest-impact linking opportunities, get AI-powered placement suggestions with ready-to-paste HTML, and audit your anchor text — all from one dashboard.
How it works
Ingests your sitemap, scrapes every page, builds a content similarity graph, ranks pages by linking opportunity, and uses AI to write placement-ready HTML snippets.
What you get
Per-page link recommendations, opportunity scores, anchor text audit with AI rewrites, and auto-detection of new content.
About this tool
Internal Linking Tool
Find the internal links you should already have — topically related pages matched by similarity, with the anchor text to use.
Internal linking is the highest-leverage SEO work most teams never get around to, because finding genuinely related pages across a large site by hand is tedious. Internal Link Intelligence crawls your site or analyses a single URL, measures topical similarity between pages using TF-IDF analysis, and recommends the specific links worth adding — which page should link to which, and with what anchor text. No new content required; you are redistributing authority you already have.
How it works
- 1
Crawl the site or analyse one URL
Run a deep crawl to map internal linking across the whole site, or point it at a single page when you just published something and want to know where it should be linked from.
- 2
Measure topical similarity
Pages are compared using TF-IDF similarity analysis, which identifies genuine topical relatedness from the content itself rather than relying on URL structure, categories, or tags that may not reflect what pages are actually about.
- 3
Surface missing connections
Strongly related pages that are not currently linked are flagged as opportunities — the orphaned posts, the deep pages with no inbound paths, and the clusters that should reinforce each other but do not.
- 4
Get anchor text suggestions
Each recommendation comes with AI-generated anchor text suggestions, so links read naturally in context instead of forcing an exact-match keyword into a sentence where it does not belong.
- 5
Implement and re-crawl
Add the links, then re-run to confirm the structure improved and to catch the next tier of opportunities that surface once the obvious gaps are closed.
Who uses this
- Publishers with hundreds of posts and no systematic internal linking.
- SEO teams looking for ranking gains without commissioning new content.
- Content managers connecting a newly published piece into existing clusters.
- Site owners finding orphaned pages with no internal links pointing at them.
- Agencies demonstrating quick structural wins early in an engagement.
- Teams building topical authority who need clusters to actually interlink.
Frequently asked questions
Why does internal linking matter so much?+
Internal links do three jobs at once: they pass authority between your own pages, they help search engines discover and understand relationships between topics, and they keep readers moving through your site. Unlike backlinks, they are entirely within your control — which makes them the cheapest ranking lever available to most sites.
What is TF-IDF similarity, in plain terms?+
TF-IDF weighs how important a term is to a specific page relative to how common it is across all your pages. Comparing pages on those weighted terms reveals genuine topical relatedness from the content itself — so two pages about the same subject are matched even if they use different vocabulary and sit in unrelated site sections.
What does an internal link crawl cost?+
There is no subscription. One deep crawl costs 138 credits, and you are only charged when a run produces a result — a failed run returns the hold automatically. The 500 credits you get on signup cover 3 runs. Credits do not expire.
How many internal links should a page have?+
There is no magic number, and chasing one produces bad results. What matters is that links are contextually relevant and genuinely useful to a reader mid-sentence. A handful of well-placed links to closely related pages beats twenty forced ones, which dilute relevance and read like spam to both users and search engines.
What is an orphaned page and why is it a problem?+
An orphaned page has no internal links pointing to it. Search engines struggle to discover it, it receives no authority from the rest of the site, and readers will essentially never find it by browsing. Orphans are common on large sites after migrations or redesigns, and fixing them is usually the fastest win in a crawl.
Why does anchor text matter?+
Anchor text tells search engines what the destination page is about. Generic anchors like "click here" waste the signal entirely, while over-optimised exact-match anchors repeated site-wide look manipulative. The suggestions aim for descriptive, natural phrasing that reads well in the sentence it lives in.
Can I analyse a site I do not own?+
The tool crawls publicly accessible pages, so you can study how a competitor structures their internal linking and which pages they concentrate authority on. It is read-only and never modifies the site it analyses.
How often should I re-run this?+
After any significant publishing run, migration, or redesign — and periodically if you publish continuously. Each new page creates fresh linking opportunities in both directions, and closing the obvious gaps usually reveals a next tier that was hidden behind them.
Related
Site Audit →
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Content Analysis →
Diagnose a page against the pages ranking for its query before rewriting it.
Keyword Clustering →
Free: cluster keywords into topics so your internal links reinforce real content clusters.
Learn: How to make content Google and AI can actually surface →
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