Pricing
Pay for the work you run.
No subscription, no seats, no monthly reset. Buy credits, spend them on the analyses you actually run, and keep whatever you do not use.
No card required. Enough for 2 full site audits.
Credits never expire
Buy once, use them whenever. Nothing resets at the end of the month.
Failed runs cost nothing
Credits are held when a run starts and only spent when it produces a result.
Priced by what it costs us
1 credit = $0.01. A cheap run stays cheap.
Top up when you need to
Larger packs carry bonus credits. The headline rate never changes — you simply get more of them.
Starter
$10
1,000 credits
About 4 Site Audit runs, or many more of the lighter tools.
Standard
$25
2,750 credits+250 bonus
About 13 Site Audit runs, or many more of the lighter tools.
Pro
$50
5,750 credits+750 bonus
About 28 Site Audit runs, or many more of the lighter tools.
Agency
$100
12,000 credits+2,000 bonus
About 59 Site Audit runs, or many more of the lighter tools.
What each run costs
The whole list, cheapest first. You always see the cost before you start a run — and these are the same numbers the product charges.
| Analysis | Credits | Roughly | With 500 free |
|---|---|---|---|
| Keyword Research | 8 | $0.08 | 62 runs |
| AI Search Visibility (anonymous) | 11 | $0.11 | 45 runs |
| AI Search Visibility — citation pattern analysis | 13 | $0.13 | 38 runs |
| Search Intelligence | 19 | $0.19 | 26 runs |
| Landing Page Audit | 28 | $0.28 | 17 runs |
| Keyword Clustering | 43 | $0.43 | 11 runs |
| Competitor Benchmarking | 55 | $0.55 | 9 runs |
| Report generation | 76 | $0.76 | 6 runs |
| Content Analysis | 82 | $0.82 | 6 runs |
| Content Brief | 85 | $0.85 | 5 runs |
| Content Refresh | 103 | $1.03 | 4 runs |
| AI Search Visibility (signed in, 4 AI engines) | 135 | $1.35 | 3 runs |
| Internal Link Intelligence (deep crawl) | 138 | $1.38 | 3 runs |
| Site Audit (all six categories) | 202 | $2.02 | 2 runs |
| AutoResearch (full 25-iteration session) | 822 | $8.22 | Needs a top-up |
How credits work
- 1
You start a run
The cost is shown before you click. Credits are held, not spent.
- 2
The work happens
Crawls, SERP lookups and AI analysis run in the background — you can leave the page.
- 3
You are charged on the result
Only a run that produces something is charged. Anything else returns the hold.
Questions
Do credits expire?
No. Credits you buy stay on your account until you spend them. There is no monthly reset and no subscription to cancel.
What happens if a run fails?
You are not charged. Credits are held when a run starts and only spent when it produces a result. A failed or cancelled run returns the hold automatically, and a run that turns out cheaper than estimated releases the difference.
What do I get for signing up?
500 credits, free, with no card required. That is enough to run real analyses on your own site before you decide whether to buy anything.
Why do different tools cost different amounts?
Because they cost us different amounts. A keyword lookup is one API call; a site audit crawls your pages and runs six separate analyses over them. Pricing each run by what it consumes is what lets the cheap things stay cheap.
Can I still use the free tools?
Yes — signing up is what unlocks them, and the signup credits cover a good deal of use before you need to buy anything.
Start with 500 credits on us
Enough to audit your site, benchmark a competitor and build a brief before you spend anything. No card required.